According to officials, in 2022, post office coffee will gradually open a number of specialty post office coffee shops in Beijing, Shanghai, Guangzhou, Shenzhen and other first-and second-tier cities. The model of building tens of thousands of stores with extremely low capital and time costs has deterred many new coffee brands.
For example, Nestl 茅 Coffee held a 1000 drone show in Guangzhou to announce that Qianxi has become the spokesman of its brand, attracting relevant fans; Bandai Nanmeng Palace uses 3D outdoor advertising to announce its zodiac products.
Recently, the first shop of Italian coffee brand Rabasa in Fujian opened in Zhongshan Road, Xiamen. Italian coffee brand Lavasa, which is jointly operated by Yum China Holdings and Lavazza Group, has opened several stores in Shanghai, Hangzhou, Beijing, Guangzhou, Shenzhen, Wuhan, Changsha and Chengdu.
After getting the financing, Extractive Coffee accelerated the pace of opening stores from online to offline. In 2021, Shijiu Coffee has opened more than ten stores in Shenzhen, Guangzhou and Foshan. It is not clear the number of stores during the peak period, but according to the data left over from the official account of the brand, the number of stores in Shenzhen, Foshan and Guangzhou is eight, one and three respectively.
How to run through the sustainable fashion business cycle by Daosheng? The “material” project of Shanghai Fashion week has been practicing around this topic. This season, Shanghai Fashion week continues to join hands with canU sustainable fashion platform to launch a new “material” department store concept store, so that sustainability can be transformed into beautiful and practical products through technology and creativity. The store gathers sustainable products from more than 30 brands, including fashion, lifestyle, pet products and so on. In the selection of raw materials, designers use low-carbon and environmentally friendly materials such as coconut fiber, polylactic acid fiber, recycled marine garbage and inventory fabrics, and practice sustainability in design concepts and production methods. products suitable for daily life are developed, and the furnishings and devices in the store also use recycled plastic bottles, coffee grounds and other materials to achieve a fully recycled and sustainable fashion system.
Lifestyle brand is not only to sell a product, but to create an atmosphere and convey certain emotions and emotions through the product. Drinking a cup of coffee on weekdays makes work more motivated and energetic, and the feeling of struggle becomes stronger. Drinking a cup of coffee at leisure on weekends, basking in the sun, immediately enters a lazy and relaxed atmosphere. Coffee drinks, fragrance products, decorations, home furnishings and other brands that add atmosphere to life have the opportunity to become lifestyle brands.
The president of Songzhou Street Chamber of Commerce in Baiyun District and the executive director of Guangzhou Dongwang Wholesale Market Co., Ltd. said that it will work with Zengcha Food Business Circle Jiangnan Market and Jinda Coffee Beverage City to promote the high-quality development of Guangzhou food and food professional market. Centering on the industrial planning of the food capital area, strive to integrate industry resources, speed up project construction, vigorously develop digital food circulation, consumption and trade, strengthen trade formats, expand the extension of trade services, expand cross-border e-commerce categories, implement digital economy applications, and refine supply chain financial cooperation.
2023 Guangzhou Chaoyin Bakery Food Festival is a high-end “baking +” food bazaar event jointly sponsored by the all-China Federation of Industry and Commerce Bakery Industry Association and Shanghai Bohua International Exhibition Co., Ltd. The combination of baked food and coffee and tea is presented in the form of a roadshow fair. Not only generate industry hotspots in the B-end industry, but also display their gourmet products and cultural peripheral products in front of the C-end public, so as to achieve the ecological circle of B2B2C “more than baking”. Let the terminal brand expand and promote effectively at the C end, at the same time, further promote the return of the consumer market “fireworks”.
Among them, the post-90s, who live in first-tier cities, are still the main group of coffee consumers, and “starting the day with coffee” is an essential sense of rituality. in addition, the health awareness spawned by the epidemic makes “drinking coffee to lose weight and burn fat” a popular trend.